Top API marketplace software you should consider
A payment gateway acts as a third-party virtual terminal, which
allows for verifying customer identity and authorizing transactions.
payment gateway solution
, you will protect merchants from issues such as insufficient funds
and expired cards. Thanks to a gateway system, users do not have to
send payment details to each individual vendor, which improves
Acquired by PayPal in 2013, Braintree is a popular gateway service
that enables organizations to accept payments in either apps or
websites. As of today, Braintree is available in more than 45
countries and regions while offering support for over 130
By integrating Braintree, you will offer a multitude of
credit and debit cards (e.g., Visa, Mastercard, Discover, American
electronic wallets (i.e., Samsung Pay, Apple Pay, Google Pay)
bank directs (e.g., SOFORT, Trustly, iDeal, Bancontact)
Aiming to achieve security, Braintree contains features like 3D
Secure, AVS (Address Verification System), and CVV (card
verification code check). The gateway also provides compliance with
the Payment Card Industry Data Security Standard (PCI DSS).
Many world-famous marketplace platforms have adopted Braintree, for
example, Airbnb, Grubhub, and Uber.
online marketplace development company
, we often integrate Braintree as it supports a variety of payment
options while being available across the globe. In addition,
Braintree doesn’t have a minimum payment processing amount, unlike
many other gateway solutions.
Stripe is among the most popular payment gateways globally. Being
available in 44 countries, this third-party service supports over
135 currencies. The solution allows for performing transactions via
payment cards (i.e., Visa, Mastercard, American Express, JCB, Diners
Club), electronic wallets (Google Pay, Apple Pay), and bank directs
(e.g., iDEAL, SOFORT, Afterpay).
By integrating Stripe API, marketplace developers can enable online
payments in both web and mobile applications. It also contributes to
automated fund management.
Treating security as a top priority, Stripe employs machine learning
to identify, assess, and prevent various risks. Furthermore, Stripe
contains features such as 3D Secure and proxy detection while
ensuring compliance with the Payment Card Industry Data Security
Many world-known marketplace platforms use Stripe to process
transactions, for example, Amazon, Lyft, Instacart, and Booking.com.
Founded in 1996, Authorize.net is a payment gateway that permits
vendors to accept credit and debit cards (Visa, Mastercard,
Discover, American Express), PayPal, digital payments (Apple Pay,
Visa Click to Pay) as well as electronic checks. However, merchants
have to be based in the USA, Canada, Australia, UK, or Europe.
Authorize.net lets customers enter card and shipping details
directly on a web page while many other gateways require users to
register for carrying out a money transfer.
To ensure security, the gateway solution includes Advanced Fraud
Detection Suite (AFDS) for identifying and preventing suspicious
transactions. Coming up with 13 fraud filters, AFDS enables sellers
to set minimum transaction limits, payment velocity settings, and
other parameters to protect against fraud.
When building a marketplace, software experts need to integrate an
API into a website. It is noteworthy that Authorize.net can be used
for mobile marketplace apps, too. The service provides engineers
with software development kits (SDKs) for iOS and Android operating
systems. Furthermore, its Virtual Terminal is able to process manual
There is a range of payment gateways, each having its own
competitive advantages. To learn how to pick a solution that will
meet business needs, read our article
“5 Steps to choosing a payment gateway for an online marketplace
Mixpanel is a data analytics tool, which is perfectly suited for
online marketplace development. This solution allows vendors to
monitor user behavior in real time to segment the audience, identify
shopping habits, and discover reasons for churn.
Employing Mixpanel, it is possible to find out which actions
customers perform after registering on a marketplace platform and
before making a purchase. With this tool, merchants define the top
user flows when interacting with the app and visualize feature
Additionally, Mixpanel lets you conduct A/B testing and analyze the
results. It is worth remarking that Mixpanel is compliant with the
General Data Protection Regulation (GDPR). G2.com named Mixpanel a
Top Rated Analytics Solution in 2021. At the moment, the service is
used by 26,000 organizations—involving Airbnb and Uber—across
In our practice, we used Mixpanel when
creating an e-commerce fashion marketplace
for a Swiss company. Thanks to this tool, sellers managed to define
which groups of consumers show the best conversion and retention
rates, explore why users churn, as well as segment the audience.
With Mixpanel, vendors boosted customer engagement and increased
sales, bringing marketplace owners higher profit.
Kissmetrics is one of the most popular data analytics solutions that
allow businesses to monitor each activity performed throughout the
customer journey and identify the key metrics that drive sales.
While Google Analytics serves for tracking anonymous user data,
Kissmetrics connects every action made on devices and browsers to a
By incorporating this tool in an online marketplace platform, you
will enable merchants to track metrics such as sales, total revenue,
lifetime value, the number of new visitors, conversion rate, as well
as the most viewed, added to a shopping cart, and purchased goods.
With this API marketplace software, it is possible to identify
revenue by product category, traffic source, marketing channel,
device type, and much more. Kissmetrics will also let vendors
conduct A/B testing and analyze results.
Woopra is another data analytics solution that enables sales,
marketing, and client service teams to take valuable insights into
user behavior in real time. We recommend that you use this API
marketplace software as it allows for monitoring user activities—for
instance, logins, payments, comments—from the first interaction with
the platform to conversion.
Furthermore, Woopra generates trends, retention, and customer
journey reports while tracking product usage across the website and
applications. In addition, companies can employ this tool to segment
the audience. With Woopra, it is also possible to tailor page
content according to user preferences, change lead status, customize
promotions, and send a message in chat.
Considering the pricing, Woopra offers a free plan that includes
500,000 monthly actions, core analytics, and more than 30
integrations. Paid plans start with $349 per month. At the moment,
Woopra serves over 200,000 users worldwide.
Fulfil.IO provides a REST API for integration with a digital
marketplace platform. By using Fulfil.IO, vendors can automate
back-office processes such as order management, procurement, and
Employing this solution, organizations can track inventory and stock
status using barcodes and RFID tags. With real-time visibility of
operations and inventory updates across all channels, companies
ensure that their goods are available for ordering and prevent human
What’s more, the tool automatically converts units such as weight,
removing headaches associated with math calculations.
Marketplace developers can integrate Fulfil.IO with a range of
services, involving payment gateways (Braintree, PayPal,
Authorize.net, Stripe), e-commerce platforms (i.e., Shopify,
Magento, BigCommerce), shipping carriers (e.g., DHL, Amazon Prime,
FedEx), and others.
At Arateg, we used Fulfil.IO when
building an e-commerce fashion marketplace
to enable inventory management and transparency of back-office
processes. With this system, merchants registered on the marketplace
became able to easily track orders across multiple channels (eBay,
Amazon, etc.) in one place.
Zoho Inventory is a cloud-based software solution for inventory
management that lets sellers and buyers track the movement of each
item throughout the sales cycle. The app allows for generating and
tracking orders, creating invoices, as well as monitoring expiry
When a purchase is made, inventory quantities are automatically
updated across all sales channels while businesses receive alerts
when there is a risk of shortage. By integrating its API into a
marketplace platform, brands can organize inventory, indicating
prices, stock-keeping units, and statuses.
Zoho Inventory can be integrated with a number of third-party
services, involving payment gateways (i.e., PayPal, Braintree,
Authorize.net, Payflow Pro, Stripe, 2Checkout), shipping carriers
(EasyPost), and marketplace applications (Amazon, eBay UK, eBay US,
Salesforce Commerce Cloud Order Management
Salesforce provides various tools that can meet the needs of
merchants operating on a digital marketplace platform. For instance,
Commerce Cloud is a cloud-based software solution for order
management that enables vendors to track sales, generate and process
orders, as well as control inventory.
Representing a multi-tenant system, this third-party service aims to
address the challenges of both B2C and B2C marketplace applications.
Through the integration with Commerce Cloud, organizations can
automate operations such as payment capture, invoice creation, and
order fulfillment. In addition, companies are able to ensure a
unified shopping experience across all channels (a website, mobile
app, social networks, etc.). What’s more, it is possible to
customize the business logic to their workflows with the help of
BigCommerce Orders is another API that you can integrate into a
digital marketplace platform. With this solution, sellers can
optimize order management and control their fulfillment from the
moment of placement to purchase and delivery. BigCommerce Orders
allows organizations to create shipments, make refunds, and generate
The tool provides built-in order statuses enabling customers and
vendors to monitor execution stages such as paid, in progress, and
completed while automatically sending notifications about updates.
BigCommerce Orders offers three ways to alert users when a merchant
receives an order: via a text message, email, and a mobile
Employing the system, companies can sort orders by numerous
parameters, for example, payment option, shipping method, order
total range, date range, and coupon code. Furthermore, it is
possible to integrate BigCommerce Orders with various payment
gateways such as Stripe, PayPal, Amazon Pay, Bolt, and Adyen.
Tracktry provides API marketplace software that enables customers
across the globe to track their packages from multiple couriers in
real time. Employing Tracktry, consumers can monitor the status of
their parcels and orders, get automatic notifications about updates,
leave comments and feedback, as well as ask the community questions.
When building or extending an online marketplace platform, software
developers can integrate Tracktry with other third-party services
that involve BigCommerce, Shopify, and Magento. According to
Tracktry, organizations can improve customer retention by 30% by
using its package tracking tool.
DHL offers an API for shipping management that you can use for
marketplace software development. Using this third-party solution,
companies can easily ship and track orders via a marketplace website
By integrating the API, businesses can receive up-to-the-minute
shipment reports that may contain shipment location, travel history,
delivery time, destination, proof of delivery, origin details,
weight, the number of pieces, and more.
It is worth noting that DHL covers a variety of regions, including
the USA, Canada, Asia-Pacific, as well as European countries (e.g.,
the UK, Poland, Spain, Netherlands, Belgium).
With UPS, merchants can optimize shipping processes and minimize the
time necessary for shipment preparation. For this purpose,
organizations can use UPS software such as WorldShip® or the UPS
Developer Kit when building an online marketplace.
Thanks to UPS API software integration, it is possible to increase
order accuracy, automatically create labels, and significantly
reduce the number of delivery delays.
Furthermore, UPS solutions provide the Address Validation API that
allows for verifying countries, cities, and postal codes. The tool
also enables consumers to choose the level of shipping service based
on cost and date while tracking packages via a marketplace website.