Today people prefer to order food using their mobile and web devices
since this way is more convenient and time-saving. As a result,
online food delivery marketplaces such as Uber Eats, Grubhub,
Deliveroo, Postmaes, and DoorDash experienced a rapid increase over
the past years. The COVID-19 pandemic accelerated the growth of food
ordering applications that connect restaurants with consumers.
Dealroom reports that the number of Grubhub app downloads jumped by
23% last year while installs of Deliveroo and Uber Eats surged by
21% and 13% respectively. In March 2020, Uber Eats had a
in new customers due to lockdowns and social distancing imposed by
countries around the world. At the moment, Uber Eats is the most
popular online food delivery service globally, which is now used by
millions of customers across 6,000 cities.
This article describes how to create an app like Uber Eats,
including the cost and timeline necessary to implement the key
functionality. In addition, you will learn how the platform
generates revenue. Let’s get started.
How does Uber Eats generate income?
Founded in 2014, Uber Eats is the worldwide leading food delivery
marketplace that matches restaurants, customers, and drivers. Owned
by Uber, the company generated a
of $4.8 billion in 2020, according to Statista.
Uber Eats has the following sources of revenue:
Commission — Uber Eats generally withdraws a
30%–35% commission from cafes and restaurants on the total price
of each order made by customers.
Delivery fees — The organization charges
delivery partners a 25% fee, involving pickup, delivery, and
distance fees. The final cost depends on distance, the
availability of drivers, and location. Additionally, Uber Eats
taxes a small fee for orders that have a price less than $12.
Promotions — Cafes and restaurants sign special
agreements with Uber Eats to use exclusive promotions of their
services through an online food delivery marketplace. Thanks to
this, brands attract more customers and increase the volume of
sales. However, to get access to this feature, vendors have to pay
commissions negotiated in the contract.
Surge pricing — The company implements dynamic
pricing on surge hours considering the availability of delivery
drivers and the number of orders placed at the same time. As a
consequence, users have to pay more during times of high demand.
It is worth noting that Uber Eats uses different ways to help brands
boost user engagement and earn profit. For instance, the
organization offers the possibility to purchase gift cards for
employees, partners, and corporate clients, as well as coupons for
customers, clients, and event participants.
Design of a food delivery marketplace like Uber Eats
User interface (UI) and user experience (UX) design is an essential
stage of online marketplace development that requires joint efforts
of designers and front-end engineers. Generally, this phase consumes
By implementing an intuitive responsive design, you will attract the
audience and improve the retention rate across all devices and
operating systems. Analysts at WebFX inform that design has a 75%
impact on consumer trust in the website while SWEOR reports that 88%
of users are not willing to revisit a web platform after receiving a
To boost customer engagement, we recommend that you create a
tailor-made design with a unique branding theme instead of
purchasing a market-ready template. This way, you will avoid
multiple customizations to business-specific needs and minimize
chances to encounter practically the same template used by another
food delivery marketplace.
top 7 principles of a quality software design
written by Andrew Volchek, CEO and Co-founder at Arateg. Having
extensive expertise in UI/UX design, Andrew describes in the article
how to ensure a seamless user experience, from ensuring smooth
navigation to adhering to one brand style.
Time: 250 hours
The main features of a food delivery app like Uber Eats
A food delivery marketplace like Uber Eats comprises four parties:
customers, restaurants, delivery guys, and platform owners. The
company’s business model includes B2B transactions between a food
ordering service and vendors and B2C transactions between the app
and drivers. Therefore, marketplace developers have to implement
functionality to fulfill the needs of all participants.
However, while Uber Eats connects with Uber, you may not have your
own taxi service. In this case, you should build an online
marketplace platform that will assign order execution to brands,
each providing its couriers.
Features for customers
Sign up and sign in
Registration and authorization are essential features of a digital
marketplace platform like Uber Eats. Thanks to this functionality,
consumers can create personal profiles and fulfill the necessary
information (name, address, contacts, etc.) only once instead of
providing details whenever making an order.
When building an on-demand food delivery service, it is important to
implement multi-option registration—involving mail, social media,
phone number—which will help you ensure a seamless customer
To increase data security, you should enable two-factor
authentication, requiring users to provide an additional
credential—besides their login and password—to get account access.
For example, you can ask them to enter a code that has been sent to
Time: 40-80 hours
An online food delivery marketplace has to provide users with the
possibility to search for food dishes and restaurants, as well as
view menus and prices.
When developing this functionality, software engineers should
incorporate numerous categories and filters, for instance, by
cuisine, cafe name, city area, or meal. To save the time of
customers when inputting a search query, address, etc., you can
implement an autocomplete feature, which will allow you to improve
Time: 100-120 hours
A catalog includes a list of restaurants with details such as
working hours, cuisine, delivery cost, and rating. To view a menu
and other relevant information, a customer has to click on a cafe
card or button. This page of a food ordering application should also
contain search filters and categories, as well as display open
restaurants at a time when a user visits the platform.
Time: 200 hours
When building an app like Uber Eats, it is crucial to provide
consumers with the possibility to choose food, add it to a shopping
cart, as well as change the number and quantity of dishes. In
addition, online marketplace developers should enable automated
order generation, including instant price calculation.
Time: 120 hours
Order tracking is another vital feature of an online food delivery
marketplace that enables customers to monitor delivery status and
see an approximate time their dish will arrive. To implement this
functionality, developers need to integrate the platform with GPS,
for example, using Location API for Android and/or CoreLocation
framework (iOS). It is also important to enable in-app push
notifications informing about the order status.
Time: 30 hours
With a checkout page, a consumer can verify information—the number
of dishes, total price, delivery cost and time, etc.—before sending
an order to the restaurant. Using this feature, a customer can edit
and remove orders and information they provide, for instance,
address and phone number.
Time: 120 hours
The possibility to make online payments is an irreplaceable feature
of any marketplace, including an
app like Uber Eats
. Delivering goods and services in a competitive environment,
companies should provide a variety of payment methods to meet the
needs of customers, restaurants, and drivers. Additionally, it is
important to achieve the security of sensitive data for ensuring
You can address these issues by integrating a food ordering
application with a
that acts as an analog of a third-party virtual terminal. For
instance, Braintree allows users to make payments via credit and
debit cards (i.e., Visa, Mastercard, Diner’s Club, Discover, Amex),
electronic wallets (i.e., Google Pay, Apple Pay), PayPal, Venmo,
bank directs (iDeal, SOFORT, Trustly, GiroPay, and Bancontact), as
well as ACH Direct.
When choosing a payment gateway solution, you should take into
account supported currencies, transaction limits, and pricing. You
should also consider the availability of the system in different
For example, Stripe is not accepted in Germany, Israel, Argentina,
Belarus, Ukraine, and other countries. Focusing on security, popular
gateways generally include features such as AVS (Address
Verification System), CVV (card verification code check), and 3D
Time: 120 hours
Reviews and ratings
Consumers should be able to write reviews and estimate the quality
of services from one to five stars. Based on user feedback, an
on-demand food delivery app will automatically calculate the overall
rating of each restaurant. Thanks to this functionality, you will
increase customer trust in either brands or an online marketplace
Time: 120 hours
Features for restaurants
Sign up and sign in
Restaurants have to register in order to add their menus and company
description. They should provide details such as brand name,
address, working hours, cuisine, delivery cost. Additionally, a food
ordering service should verify banking details provided by venues.
Time: 30-40 hours
Content management is among the key features of an online food
delivery marketplace. Vendors must have the possibility to create
and edit company descriptions, place menus, update prices, add and
Time: 100 hours
When making a food delivery app like Uber Eats, an
online marketplace development company
should build a feature of order management. Using this
functionality, restaurants will be able to process orders and track
their execution, as well as inform customers about status updates.
To reduce the time for project implementation, it is possible to
integrate a digital marketplace platform with an off-the-shelf
solution, for example, Salesforce Commerce Cloud Orders, Tractry,
Ordermentum, or BigCommerce Orders.
Experienced business analysts and software engineers will assist you
in choosing the best OMS considering your requirements and budget.
As a consequence, you will cut down expenses while saving software
Time: 200 hours
Courier activity tracking
Vendors should be able to track the order from the moment it is
picked from a restaurant to the moment the driver comes back. For
this purpose, marketplace developers can integrate a food ordering
service with GPS and Google Maps.
Time: 40 hours
Payment acceptance and tracking
It is crucial to enable payment acceptance and tracking, so that
restaurants can generate profit in the most convenient way. A
transaction should be carried out once a customer makes an order and
confirms payment details.
Time: 80 hours
Data analytics is vital to monitoring customer behavior and
analyzing sales reports. Before creating a food delivery app like
Uber Eats, you should specify metrics that vendors will be able to
track. These metrics can include the number of restaurant profile
views, the number and price of orders, revenue earned during a
certain period, lifetime value, consumer satisfaction rate.
In order to implement this functionality, an online marketplace
development company can integrate a software platform with a turnkey
data analytics tool, this way reducing project costs and time to
market. At Arateg, we generally employ Google Analytics, Mixpanel,
Firebase Analytics, Kissmetrics, Zoho Pagesense, Brandwatch, Woopra,
and Sprout Social.
Our engineers choose a service according to the business-specific
needs of our clients. For example, when
building an e-commerce fashion marketplace,
we integrated Mixpanel as it enables brands to see which groups of
leads show the best conversion rate, identify reasons for churn, and
segment the audience by location.
Time: 400 hours
Data visualization dashboard
Data visualization is an important feature of an online food
delivery marketplace that allows vendors to visualize sales reports
and multiple metrics, involving retention/loyalty rate, lifetime
value, the number of menu visits and orders. In 2017, Uber Eats
released Restaurant Manager, a data analytics dashboard for
restaurants registered on its platform.
The tool provides three groups of core metrics:
Customer Satisfaction portal — It helps partners take valuable
insights into the user satisfaction level.
Service Quality portal — This portal comprises metrics like order
acceptance rate and food preparation time.
Sales portal — Venues can track items sold, real-time net payout,
and top-selling dishes.
With such functionality, restaurants will manage to estimate their
financial performance, better understand the audience preferences,
and increase the efficiency of marketing strategies
Time: 200 hours
Features for delivery guys
Sign up and sign in
Just like customers and restaurant partners, couriers should create
their profiles. After registration, they will be able to start
delivering food and earning money. An online food ordering service
should also provide drivers with the possibility to manage account
and payment information.
Time: 30-40 hours
Order management is an important feature for delivery guys that
allows for viewing the list of the nearest orders, accepting or
Time: 100 hours
Order status updates
When building a food delivery app like Uber Eats, it is crucial to
enable drivers to update order statuses (e.g., accepted, rejected,
in progress, completed). These updates will be instantly seen by
Time: 50-70 hours
Availability in terms of time and location
Couriers should have the possibility to indicate the time periods
and locations where they can deliver food.
Time: 50 hours
Payment tracking is a feature that will allow drivers to easily view
their orders and earnings in daily, weekly, and monthly reports. A
food delivery application should display the history of orders and
transactions, as well as the current balance.
Time: 60-70 hours
An admin panel for food delivery app owners
An administrator panel is a web app that allows marketplace owners
to manage restaurants, set up and charge commissions, track
payments, manage reviews, add and remove search categories, as well
as view delivery histories. Additionally, it is possible to
implement role-based access permissions for employees.
Time: 2000-2500 hours
How much does it cost to make a food delivery app?
The time required to create an online food delivery marketplace:
UI/UX design — 250 hours
Customer app features — 850–910 hours
Restaurant app features — 1,050–1,060 hours
Delivery app features — 290–330 hours
An admin panel — 2,000–2,500 hours
The overall time necessary to make the entire platform — 4,440–5,050
Project cost varies depending on the wages of software development
teams. For example, IT companies in the USA and UK generally ask
$100–$150 per hour while software engineering firms in Belarus and
other Eastern European countries earn $25–$50 per hour.
Approximate minimum and maximum costs of making an app like Uber
USA, UK — $444,000–$757,500
Belarus and other Easter European countries — $111,000–$252,500
Therefore, by outsourcing online marketplace creation to a trusted
IT service vendor from Belarus, you can cut expenditures by
3–4 times while saving quality!
how to build an MVP of a food ordering application
, including time and cost estimations. By starting out with an MVP,
you can get a working solution in 3 months, collect user feedback,
and extend a software system accordingly. Using an MVP, you can also
showcase a product to investors.
A technology stack to make a food delivery app like Uber Eats
To make a web app like Uber Eats, an online marketplace development
company can employ the following technologies:
Platform: Amazon Web Services (AWS)
Programming languages: TypeScript, Go
Libraries, tools, and frameworks: React, Redux,
Amazon EC2, Amazon S3, Amazon Route 53, Amazon CloudFront, Docker,
Kubernetes, RabbitMQ, Firebase Cloud Messaging, Jest
Software experts can integrate a food ordering application with
various third-party APIs for:
Order management: BigCommerce Orders, or
Salesforce Commerce Cloud Orders, etc.
Inventory management: API2Cart, Fulfil.io, Zoho
Inventory, eBay Sell Inventory
Shipping: Shippo, FedEx, DHL, UPS, USPS
Geolocation: Google Maps, W3C, MapBox
Feedback and comments: Disqus, Discord
Facebook, Twitter, Instagram, LinkedIn, Gmail, Yahoo, Windows Live
Google Analytics, Firebase Analytics, Kissmetrcis, Mixpanel, etc.
a complete list of APIs
you can make integration with.
Cloud computing platforms such as AWS and Microsoft Azure offer all
the required tooling to achieve high availability, scalability, and
resilience, vital to handling heavy loads and maintaining a growing
number of users. Thanks to this, you will prevent downtime and save
costs. Learn more about
ensuring the scalability of a software system.
To build a mobile food delivery service like Uber Eats, software
engineers can use the following programming languages:
Native app development (Android, iOS):
Cross-platform development: React Native
With native technologies, it is generally easier to provide a
seamless user experience. However, cross-platform frameworks such as
React Native allow for making mobile solutions that look and perform
almost like native apps. Furthermore, as you don’t have to hire two
teams for writing two separate codebases, you can significantly
Why choose Arateg for building a food delivery marketplace
Established in 2014,
is an online marketplace development company based in Eastern
Europe. Analyzing the needs and expectations of our clients and
end-users, we build web and mobile (iOS, Android, cross-platform)
solutions that provide a seamless experience across all screens and
To help businesses achieve success, our engineers use advanced
technologies and practices to ensure system high availability,
scalability, fault tolerance, and data security.
Besides design, development, and testing, we assist organizations in
creating a software requirement specification, identifying the
top-priority features, choosing the best technology stack and
software architecture, as well as outlining an implementation
By now, our software experts have delivered more than 20 online
marketplace platforms, including web and mobile apps. Check out a
list of our featured projects.
If you want to create a food delivery app like Uber Eats,
contact our team.
We will get back to you within 1 business day and help address all
To protect your intellectual property and ensure data
confidentiality, we are ready to sign a non-disclosure agreement.
Project consultation is free of charge.