2. Food service and retail
Food and retail industries are those that have received new
opportunities due to the outbreak. Being in partial or complete
isolation, people are buying and ordering goods via their
smartphones, laptops, PCs, and tablets. For instance, today mobile
apps of retail giants like Shipt, Instacart, and Walmart are
witnessing record growth.
However, this presents challenges to businesses that don’t have an
online presence. To outrun competitors and succeed in the market,
you should automate workflows, digitize operations, and improve
customer experience.
If sales have decreased and you are asking yourself “How to overcome
the crisis?”,
you should create a business continuity plan that contains the
following measures:
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Shift a focus from physical stores and dining areas to e-commerce
websites and mobile applications.
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Boost an online presence in social networks, communicate with
customers, instantly answer their questions, reviews, comments.
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If you have already had a website or mobile app, make sure it
provides the seamless user experience, has a great intuitive
design, and is resilient to high loads. If something is wrong,
say, user interface design is totally outdated, consider making a
redesign of your product.
-
Consider the option of incorporating an AI-enabled chatbot in your
site or application. Bots can analyze incoming messages, answer
various questions, and send tasks or user queries to the required
specialists or departments. This digital solution will allow you
to improve customer experience, faster respond to users, and
process a lot more requests.
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If you are not providing services via tech devices, you should
reach your clients via a mobile and/or web app. For example, if
you are the restaurant’s owner, you can build an online food
delivery system.
In case you are a retailer, think about making an e-commerce
website. You can create a small solution with the key
functionality for a quick start and then gradually scale it.