Top 8 features that you should add to your e-commerce site
So, you are going to make an e-commerce site. But where should you
start? What functionality has the highest priority? We’ve collected
a list of the key components that you should build and indicated the
time for their development based on our practical experience.
A catalog page and product search
This is the page or pages where all products and their prices are
displayed. A search engine provides customers with the ability to
browse goods and quickly find what they need. This feature can
include product categories, search filters, search on the map, and
defining user location. The first two are those that you should
integrate first of all.
A few tips to build a great e-commerce site:
Allow customers to specify as many parameters as possible: the
vendor’s name, product size, color, price, availability, etc.
Offer users the possibility to compare similar products in a
120 hours (including frontend and backend development).
A shopping cart is a feature that every e-commerce site must have to
let people buy products. Make sure that the total price of products
is automatically calculated when the user adds or removes goods from
User registration and authorization
Your customers should have a personal account where they will be
able to trace delivery status. This will relieve users from filling
out personal data such as name and address every time they want to
However, don’t oblige customers to register immediately when they
visit your website. They should have the ability to research the
platform, find the desired products, and only then register for
Product description page
When all goods have a separate page with the description, it’s much
easier for the customer to view all the characteristics and make
informed shopping decisions. You can upload various photos, videos,
and reviews for each product to engage users. As a consequence, more
people will turn to your online store.
To make a full-fledged e-commerce site, remember about developing a
checkout page. Users must have the ability to verify that they have
correctly filled out the information such as a list of products,
payment method, delivery time and day, as well as change order
About the company page
Create this page to increase customer credibility. Describe what
kind of products you offer, what achievements your company has, the
process of checking the quality of goods or standards they are
compliant with, and other important information.
Payment and delivery page
This page describes delivery locations, shipping and payment
methods, terms of delivery, and other information depending on your
needs. Here you indicate cities to which you deliver goods, the ways
customers can use to make purchases (e.g., Visa, MasterCard, cash,
Stripe, etc.), and cost of delivery.
guidelines, and behavior, to which online customers agree to use to
access your e-commerce platform. Since it serves as a legal contract
between your company and users, it is an important element of your
From an admin panel, you will easily manage the content of your
custom e-commerce website, adding new products, tracking order
delivery status, editing and creating descriptions. Furthermore, you
will be able to provide role-based access to the system.
When creating a custom e-commerce website, you will need some
third-party services. At least, you should make the integration with
a payment gateway, for example, Stripe, PayPal, or Braintree that
will process electronic transactions and protect payment data.
There are many 3rd party integrations that you can leverage on the
web platform. For example, you can connect Twilio, a cloud
communications platform that enables businesses to interact with
customers via emails, text messages, phone calls, AI-based chatbots,
and other ways.
We also recommend you to use Google Analytics that allows tracking
and analyzing user behavior in real-time. Google Analytics gives
information on the number of site visitors for different periods,
cities, and countries, bounce rate, the length of sessions, user
16 hours per one third-party service (on average); we will count 2
third-party services for the cost of an e-commerce website, which is