Solution
Our team delivered this project within 3 stages:
-
data collection and analysis
-
the creation of user personas and impact map
-
custom UX web design
To conduct customer development, we began by analyzing the client's
business specifics and defining challenges. For this purpose, our
experts hold 5 interviews with expeditors and department managers in
the company’s offices in Poland and Belarus.
As their responsibilities were different (the main task of
expeditors was to control transportation operations while department
managers needed to monitor their work), our team prepared interviews
accordingly.
As a result, we saw that processes in the company were similar while
there were no clear standards for data management and making
reports.
When the list of challenges was ready, we created impact maps and
user personas for each role that described what expeditors and
managers could do and decided to design a new Dashboard module for a
customer inhouse portal.
For example:
-
an expeditor must be able to share a specific quota
-
an expeditor must be able to instantly find the required quota,
etc.
Furthermore, we described in detail the tools that would allow them
to perform the necessary actions. Based on our research, we defined
the functionality to be built, prioritized features, and created a
custom UX design, customizing it to the customer’s branding design
scheme.
Since employees were keeping records in Excel spreadsheets using
different colors for notes and task statuses, this caused confusion.
To address this issue, our team recommended connecting colors with
user accounts in the new Dashboard module. Aiming to ensure data
consistency, we added statistics for department managers, data
visualization, and the same tags for all the system participants.
