1. Customer analysis and segmentation
Knowing your customers and their needs is a starting place of
getting more leads, increasing a conversion rate, and improving
customer satisfaction. A CRM software system will allow you to keep
customer data in one place, categorize it, manage it by changing
task/user status, and segment your audience.
This way, you will get the ability to easier identify their needs
and preferences, track purchasing and call histories, improve
targeting, find out rejection reasons, and more. You will also be
able to divide your customers into groups and define the life-time
value of each group.
Therefore, a CRM system can provide your employees with instant
access to customer information with its automatic updates. Besides,
with CRM they can create detailed customer profiles and thus find
the best approach to each person.
When your audience or audiences are defined and there is an
understanding of their needs, you can make them personalized offers.
This will enable you to either boost sales or increase customer
2. Data storage and organization
Companies often have problems with data kept in different places and
data access that can include both the time-consuming data search
process and lack of data access permissions.
CRM software is a great solution for storing various information in
one place and providing simple and quick data access. Thanks to
having different cards and task or user statuses, a CRM system
enables to easily organize and visualize your data.
However, what data are we talking about? This can be any types of
information as everything depends on your processes and business
specifics. Generally, here we mean such data as a user name,
contacts, date of the first reference, dates of purchases, their
name and cost, rejection reason, job position, level of wages,
credit history, contract reference number, etc.
Having all the necessary information at hand, your managers will get
the ability to pay more time and attention to more important tasks.
As a consequence, their productivity will significantly increase.
3. Reduced manual processes